feliciA chamberlain

A Lead Design Technologist spanning strategy, research, ux, ui, visual design, motion design, animation, art direction, content management, front-end development, and ux engineering.

Solving complex problems with data-driven and accessible, human-centered design development tools.

feliciA at kirkwood in a light blue schoeller coat and giro helmet standing in front of the cirque at kirkwood mountain resort. split screen of computer with olympic skier posing with official olympic clothing gear to represent team USA during the winter olympics and the code being written to engineer the design into the enterprise system.

In a world that is seeking Unicorns


A Technical Creative. I actively bring together cross-functional teams to optimize for stable, secure, consistent, engaging, context-aware and WCAG 2.1 AA, AAA accessible experiences.

Content Concept, Design, Strategy, Production & Implementation

Over the past 10 years, I've had roles spanning content strategy, design, illustration, experience, branding and interactive development. I work across all phases of the design and marketing lifecycle utilizing the options of enterprise technologies to enable quality design and development at-scale and with continuous delivery for branding, marketing, mobile, ecommerce, digital experiences, tooling, compliance, and more.

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Design and UI/UX can have a deep impact on our future. A solid, in-depth understanding of fundamentals is key to the core of UI/UX design and development. My focus on creative treatment, visual solutions and technical implementation is grounded in traditional fundamentals for the best experience.

This is my approach to engaging users in the ever-evolving web/app/IoT/device/new media world.

Selected Work

Strategy & Design Production

Digital Video Technology

Strategy, concept development, video editing, storytelling, motion graphics, animation, and video technology enterprise engineering for platform architecture engineering.

See Video Projects


Selected Art & Design

Visual Design: Hackathon and MacysAPI

Macys Tech Hackathon Branding

Visual design and branding for national representation at hackathons. Macy's Hackathons began in 2015 and were designed for both internal and external participants. Macys Tech began demoing the MacysAPI at hackathons, meet-ups, and conferences and needed a design that was easily recognized in a crowd.

See Case Study

Fashion Photography

Compassion + Fashion

I photographed the Compassion + Fashion event at Herbst Theatre in San Francisco and engineered the Macy's Passport Compassion + Fashion Interactive Campaign. This fashion event brought in more than 30 million dollars for local health charities in California.

See Event Photos
greek legends mural minotaur

Art on a Large Scale

Greek Legends Mural

I teach art, design, technology, poetry, writing, and mural making for various youth and adult community programs. I tend to leave my mark on communities to bring positive, colorful vibes into our day-to-day.

See Mural Project


10+ years of design experience launching products, marketing campaigns, editorials, illustrations, motion graphics, design consulting, art direction, and identity branding

google  logo
dart logo   DevTools
flutter  logo
macys logo
Bloomingdales logo
Genentech logo
oracle logo
netsuite logo
symantec logo
embassy suites logo
Monster Cable logo
nasa logo
reading rainbow logo
Academy of Art logo
exemplar logo
olympic villiage in at squaw valley logo
cos logo
tahoe heritage foundation logo
sharrow logo
planbike logo



Three areas of focus of research to address interests at the intersection of art and technology in new/future applications.

Read the Statement


I’m open to new opportunities.

If you're looking to connect, let’s grab a coffee and chat!

Here's some of what I'm listening to.

crosswalk shot across from the sfmoma with painting that reads think outside the building.