In a world that is seeking Unicorns
A Technical Creative. Over the past 10 years, Ive had roles spanning content strategy, design, illustration, experience, branding and interactive development. I strategize across all phases of the design and marketing lifecycle utilizing the options of enterprise technologies to enable quality design and development at-scale and with continuous delivery. I actively bring together cross-functional teams to optimize for stable, secure, consistent, engaging, context-aware and WCAG 2.1 AA, AAA accessible experiences.
In addition to designing for print, products and websites, I've also taught graduate students Experimental Design, User Experience, and Interactive Development (html, css, js, as, ui, ux, ue, digital design, visual literacy) at Academy of Art University and was an active member of the committee as a professional advisor to grant mid-point thesis reviews and MFA thesis degrees for 5 years.
I teach for a connection with the community, for the inspired creative energy, and to press the importance of the need for strong, engaging and practical design as our technology continues to evolve and expand at its rapid pace. Design solutions, both visual and technical, are key to accessibility and engagement.
Design and UI/UX can have a deep impact on our future. A solid, in-depth understanding of fundamentals is key to the core of UI/UX design and development. My focus on creative treatment, visual solutions and technical implementation is grounded in traditional fundamentals.
This is my approach to engaging users in the ever-evolving web/app/new media world.
Curated beauty products delivered to your door! Active member of the first monthly subscription-model beauty experience and product launch. This required creating a new creative and dev pipeline to accommodate technical requirements and refresh cycle.Read Case Study
Current collection of content illustrates variety of style and versatility of designs and interactions for Apps, Mobile, Web, Branding, Interactive Design and Digital Design. Corporate, Internal, Credit, and Commercial Marketing.See Design Projects
Visual design for national representation at hackathons. Macy's Hackathons began in 2015 and were designed for both internal and external participants. Macys Tech began demoing the MacysAPI at hackathons, meet-ups, and conferences and needed a design that was easily recognized.Read Case Study
I photographed the Compassion + Fashion event at Herbst Theatre in San Francisco and engineered the Macy's Passport Compassion + Fashion Interactive Campaign. This fashion event brought in more than 30 million dollars for local health charities in California.See Event Photos
A long walk in the woods leads to a new understanding of the world around usRead the Short Story
Important considerations of designing for different screen sizes and device typesRead the Essay
UX writing and design: Employee engagement recognition for cross-functional teamsRead the Copy
First impressions of a medical anatomy lab.Read the Essay