feliciA chamberlain

A Lead Design Technologist spanning strategy, research, ux, ui, visual design, motion design, animation, art direction, content management, front-end development, and ux engineering.

Solving complex problems with data-driven and accessible, human-centered design development tools.

feliciA in green hat wearing a light blue schoeller coat and jeans  standing in front of coastside mountain. split screen of computer with olympic skier posing with official olympic clothing gear to represent team USA during the winter olympics and the code being written to engineer the design into the enterprise system.

In a world that is seeking Unicorns


Content Concept, Design, Strategy, Production & Implementation

A Technical Creative. Over the past 10 years, Ive had roles spanning content strategy, design, illustration, experience, branding and interactive development. I strategize across all phases of the design and marketing lifecycle utilizing the options of enterprise technologies to enable quality design and development at-scale and with continuous delivery. I actively bring together cross-functional teams to optimize for stable, secure, consistent, engaging, context-aware and WCAG 2.1 AA, AAA accessible experiences.

my desk while working on dreamworks trolls content strategy.
desk with view.

In addition to designing for print, products and websites, I've also taught graduate students Experimental Design, User Experience, and Interactive Development (html, css, js, as, ui, ux, ue, digital design, visual literacy) at Academy of Art University and was an active member of the committee as a professional advisor to grant mid-point thesis reviews and MFA thesis degrees for 5 years.

I teach for a connection with the community, for the inspired creative energy, and to press the importance of the need for strong, engaging and practical design as our technology continues to evolve and expand at its rapid pace. Design solutions, both visual and technical, are key to accessibility and engagement.

macys beauty box.

Design and UI/UX can have a deep impact on our future. A solid, in-depth understanding of fundamentals is key to the core of UI/UX design and development. My focus on creative treatment, visual solutions and technical implementation is grounded in traditional fundamentals.

This is my approach to engaging users in the ever-evolving web/app/new media world.

Selected Work

Strategy & Design Production

Digital Video Technology

Strategy, concept development, video editing, storytelling, motion graphics, animation, and video technology enterprise engineering for platform architecture engineering.

See Video Projects


Selected Art & Design

Visual Design: Hackathon and API

Macys Tech Hackathon Branding

Visual design for national representation at hackathons. Macy's Hackathons began in 2015 and were designed for both internal and external participants. Macys Tech began demoing the MacysAPI at hackathons, meet-ups, and conferences and needed a design that was easily recognized.

Read Case Study

Fashion Photography

Compassion + Fashion

I photographed the Compassion + Fashion event at Herbst Theatre in San Francisco and engineered the Macy's Passport Compassion + Fashion Interactive Campaign. This fashion event brought in more than 30 million dollars for local health charities in California.

See Event Photos
greek legends mural minotaur

Art on a Large Scale

Greek Legends Mural

I have taught art, design, technology, poetry, writing, and mural making for various youth and adult community programs. I tend to leave my mark on communities to bring positive, colorful vibes into our day-to-day.

See Mural


10+ years of design experience launching products, marketing campaigns, editorials, illustrations, motion graphics, design consulting, art direction, and identity branding

google  logo
dart logo   DevTools
flutter  logo
macys logo
Bloomingdales logo
Genentech logo
oracle logo
netsuite logo
symantec logo
embassy suites logo
Monster Cable logo
nasa logo
reading rainbow logo
Academy of Art logo
exemplar logo
olympic villiage in at squaw valley logo
cos logo
tahoe heritage foundation logo
sharrow logo
planbike logo




I’m open to new opportunities.

If you're looking to connect, let’s grab a coffee and chat!

Here's some of what I'm listening to.

crosswalk shot across from the sfmoma with painting that reads think outside the building.