Macy's Hackathon & API Branding

Visual Design & Branding

I was approached to create the branding for a new program at Macy's Tech. Macy's Hackathons were to be both internal and external. The logo must also work for recruiting outside interest in the MacysAPI and inspire creativity.

sf hackathon
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Hackathons in 2015 were becoming a popular method to push new ideas and play with familiar technology in creative ways. Macy's Human Resources requested a logo that could be used in recruiting events, meet-ups, expos, conventions like Grace Hopper, and to be used for internal events.

hackathon logo on $1000 checks to winners with hack logo tshirts

When tasked to create the logo for Hackathons, I felt the design needed to be bold and simple; easy to spot in the crowded tech space of T-shirts, hoodies and laptop stickers. I wanted symbolism and simplity. The A is distrupted in the logo but still communicates the meaning of the act. Font choice was debated, but in the end needed to be universal for devices within Macy's.

Initial designs of the Hack shirt had a new (in 2015) Twitter handle on the front of the shirt. The back of the shirt is a play on javascript, tech, and Macy's marketing messages. makeMagic(true); is written between the shoulder blades.

And that's the magic of macy's!

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Macy's Tech Recruiting team stood out and was easily recognized in a sea of booths and faces at Grace Hopper. Some prospective candidates requested a shirt and where drawn to the HACK logo.

hackathon logo on $1000 checks to winners with hack logo tshirts
fc mural
hackathon logo on $1000 checks to winners with hack logo tshirts
fc mural
fc hackathon
fc mural

I’m open to new opportunities.

If you're looking to connect, let’s grab a coffee and chat!

crosswalk shot across from the sfmoma with painting that reads think outside the building.