I was approached to create the branding for a new program at Macy's Tech. Macy's Hackathons were to be both internal and external. The logo must also work for recruiting outside interest in the MacysAPI and inspire creativity.
Hackathons in 2015 were becoming a popular method to push new ideas and play with familiar technology in creative ways. Macy's Human Resources requested a logo that could be used in recruiting events, meet-ups, expos, conventions like Grace Hopper, and to be used for internal events.
When tasked to create the logo for Hackathons, I felt the design needed to be bold and simple; easy to spot in the crowded tech space of T-shirts, hoodies and laptop stickers. I wanted symbolism and simplity. The A is distrupted in the logo but still
communicates the meaning of the act. Font choice was debated, but in the end needed to be universal for devices within Macy's.
And that's the magic of macy's!
Macy's Tech Recruiting team stood out and was easily recognized in a sea of booths and faces at Grace Hopper. Some prospective candidates requested a shirt and where drawn to the HACK logo.