Debating design and vetting technologies for the corporation can be a long process for a myriad of technologies and a neverending process. Marketing content and promotions are updated with rapid regularity for sales on thouands of products. Teams span the globe and work together daily to resolve and identify edge cases with code and triage issues in production.
Many teams and vendors have tried a visual overhaul of the current design which is hand-coded and often over 9,000 pixels of content within a complicated framework of legacy technologies.
Macy's, Inc. is more than macy's, it's also bloomingdale's, story, blue mercury and more. Macy's ascribesmacys.com as the online hub for e-commerce and virtual experiences for the business. It serves as the center of the customer journey providing shoppers with access to millions of products, product knowledge, reviews, video content, creative content, and social engagement all while being a brand embassador and a piece of Americana in its own rite. Store experiences, store technology, POS system design and programming are also a vital part of macys.com's tech teams.
Macy's first opened its doors in 1858. It continues to be one of the most recognizable brands in the U.S. and the world. In 1867, at just 26 years old, Margaret Getchell became the store’s superintendent, making her the first woman to hold an executive position in American business. It was considered a radical gesture, to give an executive position of importance to a woman in 1867, but it was really Getchell's visual merchandising and marketing strategies that made Macy's what it has become.
The Macy's Thanksgiving Day Parade is part of American tradition. The brand is known for providing consumers with a large variety of high-quality retail goods with a focus on beauty, home and fashi.
Create a successful e-commerce platform with a fresh look, feel and user experience. The web experience must explore new concepts and user experiences that will transform the consumer journey on the flagship online store.
Create a successful e-commerce platform with a fresh look, feel and user experience. The web experience must explore new concepts and user experiences that will transform the consumer journey on the flagship online store.