Visual Design and Branding: Visual Identity System

Markforged is a Boston-based additive manufacturing company that designs, develops, and manufactures industrial-strength 3D printers, software, and materials.

I was tasked to contribute to a new Visual Identity along with a new site design, creating animation and logo concepts, and new medical-grade 3d printer product videos in 2020. All work was remote due to Covid protocols.

    Objective of this work:

  • Reinforces brand strategy and visual identity system
  • Helps create consistent application across a wide variety of communications
  • Differentiate from competitors