feliciA chamberlain

A Lead Design Technologist utilizing data-driven and accessible, human-centered design + development tools spanning strategy, research, ux, ui, visual design, motion design, animation, art direction, content management, front-end development, and ux engineering.

In a world that is seeking Unicorns

I AM
CREATIVE TECHNICAL CONCEPTUAL A STORYTELLER AN ADVOCATE A PROBLEM SOLVER

Content Concept, Design, Strategy, Production & Implementation

A Technical Creative. Over the past 10 years, Ive had roles spanning content strategy, design, illustration, experience, branding and interactive development. I strategize across all phases of the design and marketing lifecycle utilizing the options of enterprise technologies to enable quality design and development at-scale and with continuous delivery. I actively bring together cross-functional teams to optimize for stable, secure, consistent, engaging, context-aware and WCAG 2.1 AA, AAA accessible experiences.

my desk while working on dreamworks trolls content strategy.
desk with view.

In addition to designing for products, webs, app, print and more, I've also taught graduate students Experimental Design, User Experience, and Interactive Development (html, css, js, as, ui, ux, ue, digital design, visual literacy) at Academy of Art University and was an active member of the committee as a professional advisor to grant mid-point thesis reviews and MFA thesis degrees for 5 years.

I teach for a connection with the community, for the inspired creative energy, and to press the importance of the need for strong, engaging and practical design as our technology continues to evolve and expand at its rapid pace. Design solutions, both visual and technical, are key to accessibility and engagement.

macys beauty box.

Design and UI/UX can have a deep impact on our future. A solid, in-depth understanding of fundamentals is key to the core of UI/UX design and development. My focus on creative treatment, visual solutions and technical implementation is grounded in traditional fundamentals.

This is my approach to engaging users in the ever-evolving web/app/new media world.

UX, UI Adaptive Strategy Skillset & Expertise

Design Technology Lead

  • Leading Design Workshops
  • Facilitating Design Critique
  • Organizing/Mentoring/Collaborating
  • Creative Project Management
  • SME Rich Content Enterprise Integration

Full Stack Design Engineering

  • Figma, Balsamic, Miro, Storybook, Visio, Omnigraffle
  • Compelling Storytelling: Written, Static, Motion
  • Native app dev: Flutter, Kotlin, Compose, swiftOS
  • HTML5, CSS3, JS, SVG, GIF, MOV, animation
  • JAM stack, Java, Javascript frameworks, Kotlin, Dart, .net

User Experience Design Strategy

  • Native Mobile & Adaptive Web Technologies
  • System Design, Agentic Design, ML, AI Systems
  • Adaptive Design Technology Architecture
  • Technical Review and Validation, Compliance
  • User Acceptance, A/B Testing, Quality Assurance

End-to-End Digital Experience Design

  • Design Systems, Foundational Architecture, UI Toolkits
  • Interaction Design, Interactive Design
  • User Flows, Sketches, Presentations
  • Strategy, Wireframes, Prototypes
  • UX/CX/DX/UI Journey

User Interface Design

  • Design Systems
  • Graphic Design, Visual Design
  • Branding
  • Rapid Prototyping
  • User testing

User Experience Research + Prototyping

  • Business & Technology Requirements
  • UX/UI Testing + Interviewing
  • Benchmarks & Usability Reports
  • Market Data Trends & Analysis
  • UX/UI Experience Solutions

10+ years of design experience launching products, marketing campaigns, editorials, illustrations, motion graphics, design consulting, art direction, and identity branding

ANdroid logo
Jetpack Compose logo
android studio logo
google logo
flutter logo
dart logo   DevTools
amazon logo
amazon KDP logo
amazon logo
kindle logo
macys logo
Bloomingdales logo
Genentech logo
oracle logo
netsuite logo
symantec logo
symantec logo
willow logo
Masimo logo
nutu logo
embassy suites logo
Monster Cable logo
nasa logo
reading rainbow logo
myCalpers logo
CalPERS logo
assetmark logo
markforged logo
Academy of Art logo
cos logo
tahoe heritage foundation logo
sharrow logo
planbike logo
sf magazine logo
tahoe magazine
                                logo
reno news and review logo
buffalo news logo
buffalo spree logo
ub logo
exhale logo

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Selected Art & Design

Illustration and Sketches

Illustration & Creative Direction

Vector Portrait Illustration

Vector Editorial Portrait Illustrations drawn using the bézier tool in Adobe Illustrator. A sample of various vector portrait styles.

See Illustrations

Everyday Doodles & Sketches

Traditional Sketches

Various sketches and styles from meetings, commuting, and other quick moments with a sketchbook.

See Sketches

Photography

Fashion Photography

Compassion + Fashion

I photographed the Compassion + Fashion event at Herbst Theatre in San Francisco and engineered the Macy's Passport Compassion + Fashion Interactive Campaign. This fashion event brought in more than 30 million dollars for local health charities in California.

See Event Photos

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Public Projects and Volunteering

Art on a Large Scale

Greek Legends Mural

I teach art, design, technology, poetry, writing, and mural making for various youth and adult community programs. I tend to leave my mark on communities to bring positive, colorful vibes into our day-to-day.

See Mural Project

Bag Hunger Branding and Collateral Design

Feeding America: Bag Hunger helps food banks nationwide

An annual food drive organized by Macy's and Bloomingdale's employees of nationwide collections in an effort to"Bag Hunger" for children and their families. Bag Hunger benefits many affiliates of Feeding America, the largest domestic hunger-relief charity in the United States.

See Design Project

San Francisco Children of Shelters Fundraiser Poster Design

Jingle and Mingle: Benefiting homeless children of San Francisco

An annual wreath auction organized to benefit San Francisco's Children of Shelters programs to create opportunities and provide educational funding for many of the city's 5,000 homeless kids because without these changes, they will potentially stay homeless for life. They provide tutoring, art supplies, music lessons, field trips, summer camps and more to let kids be kids.

See Design Poster

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Writing


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Frequently Asked Questions

I am comfortable with all aspects of design. I work on all types of projects and parameters. I am very comfortable working with print design, working with printers to ensure camera-ready art and layout requirements. I'm not interested in limiting my interests and industry. I have a variety of projects that don't fit into one silo.

I have extensive experience executing graphics, illustrations, marketing collateral, iconography, design systems, content systems, style guides, interactive pdfs, human resources systems, content pipeline schematics, magazine layouts, book layouts,

I teach all ages creative critical thinking concepts spanning strategy, research, ux, ui, visual design, motion design, animation, illustration, graphic design, digital design, art direction, content management, along with some front-end development and ux engineering.

I've written award winning pieces for literary journals, won essay contests, and have written curriculum for college courses. I also have experience in editing and layout for traditional and digital publishing.


Bring out your Dead

First impressions of a medical anatomy lab.


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I’m open to new opportunities.

If you're looking to connect, let’s grab a coffee and chat!

Here's some of what I'm listening to.

crosswalk shot across from the sfmoma with painting that reads think outside the building.